ALZHEIMER’S SO­CI­ETY

UNITED AGAINST DE­MEN­TIA

Campaign UK - - NEWS -

Come To­gether could be the theme song for ad­ver­tis­ers in 2017 – but, un­like the cringe­wor­thy ef­forts of Pepsi and Heineken, Alzheimer’s So­ci­ety de­liv­ers the mes­sage with aplomb. The film, by Mc­cann Lon­don, calls on peo­ple from dif­fer­ent walks of life to join in the fight against de­men­tia, which can af­fect peo­ple indis­crim­i­nate of age, race or pol­i­tics. Even the broad­cast­ers be­hind the scenes united for the cause, with ITV and Chan­nel 4 for the first time air­ing the cam­paign si­mul­ta­ne­ously. The ad was writ­ten by Mike Oughton, art di­rected by Dan Howarth and di­rected by Daniel Bar­ber through Knuck­le­head.

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