Havas Lon­don wins Rolls-royce busi­ness

Campaign UK - - NEWS - By Gur­jit De­gun

Rolls-royce, the high-end car mar­que owned by BMW, has cho­sen Havas Lon­don to han­dle its in­te­grated ad­ver­tis­ing ac­count.

The agency will over­see cre­ative, dig­i­tal and di­rect ac­tiv­ity and help the brand launch global cam­paigns. Havas will work with Rolls-royce on a project ba­sis.

En­gine picked up Rolls-royce’s in­te­grated busi­ness in 2013 but the re­la­tion­ship ended last year.

AKQA, the dig­i­tal in­cum­bent, won the ac­count in 2015. The WPP shop cre­ated the brand’s global web­site in the same year and also worked on the launch cam­paign for a driver­less concept model.

Rolls-royce kicked off the review process when it con­tacted agen­cies at the be­gin­ning of the year. There was no in­ter­me­di­ary in­volved.

In March, the com­pany re­leased the first in a se­ries of nine spe­cial-edi­tion Wraith cars that were “in­spired by Bri­tish mu­sic”.

Rolls-royce did not re­spond to

Cam­paign’s re­quests for com­ment. Havas de­clined to com­ment.

Rolls-royce: last worked with En­gine

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