PICK OF THE WEEK

Campaign UK - - NEWS -

This ode to Den­mark takes Carls­berg in the right di­rec­tion, Si­mon Gwynn says: “There’s a sub­tle raised eye­brow in Mads Mikkelsen’s de­pic­tion of Den­mark’s sim­ple, el­e­gant life­style that means the brand hasn’t en­tirely aban­doned its ad­ver­tis­ing her­itage.” It was cre­ated by Lucy As­ton and Ben Ducker, and di­rected by Martin Kre­jcí through Stink.

BRAND Carls­berg

TI­TLE The Dan­ish way AGENCY Fold7

CLIENT Liam New­ton, vice-pres­i­dent, mar­ket­ing

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