Peroni kicks off cre­ative pitch in wake of takeover

Campaign UK - - FRONT PAGE - By Kate Magee

Peroni Nas­tro Az­zurro is re­view­ing its cre­ative re­quire­ments fol­low­ing a change in own­er­ship from Sab­miller to Asahi Group. Peroni’s new owner has been meet­ing with ad agen­cies this week and is draw­ing up a pitch­list. The process is be­ing run through The Ob­ser­va­tory. Pitches are due to take place in early sum­mer.

The in­cum­bent is M&C Saatchi, which has held the ac­count since 2012 af­ter beat­ing Havas Lon­don and J Wal­ter Thomp­son Lon­don.

The ap­pointed agency will be asked to re­in­force Peroni’s po­si­tion as a “su­per-pre­mium” beer. The work will in­volve in­te­grated ac­tiv­ity.

Peroni, Grolsch and Mean­time were sold by Sab­miller to Ja­panese brewer Asahi Group last year.

They were sold for com­pe­ti­tion rea­sons ahead of An­heuser-busch Inbev’s £79bn ac­qui­si­tion of Sab­miller.

Peroni did not re­spond to re­quests for com­ment.

Peroni: in­cum­bent is M&C Saatchi

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.