Ru­bi­con fights The Guardian with high court counter-claim

Campaign UK - - FRONT PAGE - By Gideon Spanier

Ru­bi­con Project has hit back at The Guardian’s claim that the US ad-tech com­pany breached its con­tract by tak­ing “se­cret com­mis­sions” from ad buy­ers and has launched a coun­ter­claim against the pub­lisher.

In its de­fence fil­ing to the high court, Ru­bi­con Project said it “de­nies all” of The Guardian’s claims. It also re­veals that it has hired Lord Fal­coner, a for­mer lord chan­cel­lor in Tony Blair’s gov­ern­ment, as its bar­ris­ter.

The Guardian launched its claim for “breach of con­tract” and “de­ceit” in March, al­leg­ing that Ru­bi­con Project charged “undis­closed” buyer fees that could have been worth $1.5m be­tween 2010 and 2016 – in ad­di­tion to the 10% fee the tech com­pany re­ceived for sell­ing the news­pa­per’s digital in­ven­tory.

Ru­bi­con Project said it did re­ceive buyer fees but main­tained it was “en­ti­tled to do so” be­cause they were for its real-time bid­ding ser­vice, which was not part of its con­tract with the pa­per.

In its counter-claim, Ru­bi­con Project said that The Guardian breached its con­tract by let­ting other in­ter­me­di­aries sell some of its in­ven­tory.

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