Campaign UK - - NEWS -

Brit­taney Kiefer is not lovin’ the new Mcdon­ald’s ad: “It takes more than weepy pi­ano mu­sic and a child’s trem­bling lower lip to tell a good story. This spot about a boy seek­ing his ab­sent fa­ther goes for the heart­strings but, in­stead, comes across as heavy-handed and emo­tion­ally ma­nip­u­la­tive. The brand should go back to try­ing to make peo­ple laugh.”

BRAND Mcdon­ald’s TI­TLE Dad AGENCY Leo Bur­nett Lon­don CLIENT Emily Somers, vice-pres­i­dent, mar­ket­ing

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