Gif­f­gaff The Big Swim

Campaign UK - - PROMOTION -

The idea that Gif­f­gaff is a mo­bile net­work with a dif­fer­ence – it doesn’t tie cus­tomers into a con­tract – is il­lus­trated in a swim­ming­pool set­ting, with a girl on a spring­board. But in­stead of div­ing down she takes off, through the clouds, and we fol­low her on a fan­tas­tic space jour­ney be­fore she re­turns, hap­pily, splash­ing down into the arms of her boyfriend. As the end­line has it: “With no con­tracts you’re free to go, free to stay.”

Cre­ative agency Who Wot Why x Gif­f­gaff Cre­ative team Sean Thomp­son, Matt Gooden, Ben Walker Client Tom Rains­ford Pro­duc­tion com­pany Dark En­ergy Di­rec­tor Sean Thomp­son

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.