Vir­gin Media This is Fi­bre

Campaign UK - - PROMOTION -

In this con­tem­po­rary take on Wacky Races, a ca­ble morphs into a brightly-lit, fu­tur­is­tic tun­nel as char­ac­ters and mo­tor­bikes, cars, car­riages and space­craft hur­tle down it to your TV. It’s a glo­ri­ously an­ar­chic spot – and how bet­ter to re­mind us of the unique na­ture of Vir­gin’s ca­ble de­liv­ery tech­nol­ogy, as well as un­der­lin­ing the ar­ray of en­ter­tain­ment con­tent it of­fers?

Cre­ative agency BBH Lon­don Cre­ative team Carl Broad­hurst, Felipe Guimaraes, Lam­bros Char­alam­bous Client Ker­ris Bright Pro­duc­tion com­pany Rogue Di­rec­tor Sam Brown

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