HE­LEN ED­WARDS

The for­mer PPA busi­ness colum­nist of the year has a PHD in mar­ket­ing, an MBA from Lon­don Busi­ness School and is a part­ner at Pas­sion­brand

Campaign UK - - NEWS - @he­lenedw

Record re­calls

In the first quar­ter of 2017, auto re­calls soared to a record high, af­fect­ing 38 ve­hi­cle brands, cov­er­ing more than 100 mod­els. Over 90% were in the lux­ury or high-end sec­tors.

Airbag cri­sis

More than a third of in­juries were caused by faulty airbags, which have been a se­ri­ous is­sue for over two years. In the US, ex­plod­ing Takata airbags led to the largest and most com­plex safety re­call in his­tory. The cri­sis is ex­pected to con­tinue due to a global short­age of parts and the com­mon shar­ing of com­po­nents across mul­ti­ple man­u­fac­tur­ers.

Fire de­nial

GM has been hit by ac­cu­sa­tions that it waited seven years to re­call its Zafira peo­ple car­ri­ers af­ter is­sues with its over­heat­ing air-con­di­tion­ing sys­tem re­sulted in hun­dreds of ve­hi­cles catch­ing fire.

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