The former PPA business columnist of the year has a PHD in marketing, an MBA from London Business School and is a partner at Passionbrand
In the first quarter of 2017, auto recalls soared to a record high, affecting 38 vehicle brands, covering more than 100 models. Over 90% were in the luxury or high-end sectors.
More than a third of injuries were caused by faulty airbags, which have been a serious issue for over two years. In the US, exploding Takata airbags led to the largest and most complex safety recall in history. The crisis is expected to continue due to a global shortage of parts and the common sharing of components across multiple manufacturers.
GM has been hit by accusations that it waited seven years to recall its Zafira people carriers after issues with its overheating air-conditioning system resulted in hundreds of vehicles catching fire.