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Content can also be used to target individual and pivotal roles within an organisation.

UEFA worked with the Campaign Jobs group in order to hire a head of corporate communications after traditional recruitment methods had failed to find a suitable candidate.

An interview with UEFA chief of communications and media, Pedro Pinto, captured his insider insight about the role and the organisation’s culture, while a follow-up article featured top tips from Pinto providing applicants with advice.

During the campaign, UEFA received 14 times the volume of applications for the role compared with an average standard listing, and succeeded in filling the position.

Jason Evans, senior HR manager at UEFA, had explained that every other candidate interviewed, all of which were of high quality, had seen the articles.

“Content is a great way to support and strengthen a recruitment message,” says Campaign Jobs’ recruitment sales manager Joe Edmonds, who works on a variety of recruitment campaigns.