TALENT ATTRACTS TALENT

If engaging on a content-led campaign, Leonard advises bringing on internal talent, perhaps those with their own blog or celebrity ambassadors. After all, talent attracts talent and there is nothing as effective as advocacy.

The ultimate aim should be to build an employer brand that acts as a “trigger”, says Leonard.

People walking down a high street and entering Topshop on spying the brand name should be no different from a candidate being triggered into applying for a job on seeing an employer brand.

With such a wealth of tools at their fingertips to build a brand through dynamic content, there has never been a more exciting time to be an in-house recruiter.