THATCHERS WHAT CIDER’S SUP­POSED TO TASTE LIKE

Campaign UK - - NEWS -

A low-fly­ing hot-air bal­loon wreaks havoc on a quiet vil­lage in an ab­surd ad by Joint for Thatchers’ flag­ship Gold cider brand. A smug man looks on from the air­craft as it dis­rupts a gar­den, po­lice car and camp­site – all while com­par­ing the ridicu­lous­ness of a de­funct hot-air bal­loon to set­tling for a less-than-per­fect cider. The film was shot in Som­er­set near the Thatchers farm and fea­tures a cameo by Martin Thatcher, a descen­dant of the founders and the com­pany’s man­ag­ing di­rec­tor. It was di­rected by De­clan Lowney through An­other Film Com­pany, with me­dia buy­ing by Bray Leino.

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