Lucky Gen­er­als nets Yopa creative brief

Campaign UK - - NEWS -

Yopa, the start-up dig­i­tal es­tate agency, has ap­pointed Lucky Gen­er­als to han­dle its ad­ver­tis­ing with­out a pitch.

The ap­point­ment re­unites Lucky Gen­er­als with Yopa chief mar­ket­ing of­fi­cer Gav Thomp­son, with whom the agency worked on Paddy Power and C&C Group, which owns Bul­mers Ir­ish Cider and Ten­nent’s Lager.

Yopa called a re­view last year and hired Pub­li­cis London to cre­ate a one­off brand-aware­ness cam­paign that launched in Septem­ber and fea­tured The Vil­lage Peo­ple in three ads.

Lucky Gen­er­als will be re­spon­si­ble for de­liv­er­ing a new po­si­tion­ing and cam­paign for the brand.

Thomp­son said: “Yopa plans to dis­rupt the world of es­tate agency, so our brand de­serves some great, dis­rup­tive, brand-build­ing ad­ver­tis­ing.

“It is per­haps no sur­prise I have turned to my old com­rades, Lucky Gen­er­als, who have a proven track record of de­liv­er­ing the goods for me when I need some­thing ex­cep­tional.”

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