AMA­ZON’S IN­FIL­TRA­TION OF THE UK SHOP­PING BAS­KET

Campaign UK - - NEWS -

NOVEM­BER 2015

Launch of Ama­zon Pantry, a store where Ama­zon Prime mem­bers can shop for ev­ery­day es­sen­tials such as gro­cery, house­hold and pet-care items.

JUNE 2016

Ama­zon Fresh, a fresh­food gro­cery de­liv­ery ser­vice, is set up in London seven years af­ter launch­ing in the US.

JULY 2016

Dash but­tons, which let cus­tomers re­order items from Ama­zon by just the touch of a but­ton, ar­rive in the UK. Ama­zon also launches Dash scan­ner, which can scan the bar­code of any gro­cery item bought on the site.

OC­TO­BER 2016

Ama­zon launches the Echo and the Echo Dot in the UK, which users can use to ei­ther pur­chase gro­ceries or add items to their Ama­zon shop­ping bas­kets.

JUNE 2017

Twenty new Dash but­tons are in­tro­duced, for brands in­clud­ing Heineken, Kiwi, Glade and Du­ra­cell.

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