The pitch for Jaguar Land Rover’s global media account is turning into a marathon, with agencies travelling to multiple locations, including London, Dubai and Asia. A result is not expected until the autumn.
MSQ Partners agencies Stack and The Gate London have been appointed by the Electoral Commission to handle its creative and media planning accounts after a competitive pitch among government roster shops.
The Gate will provide the media planning strategy, working with Carat. Stack and The Gate will work on advertising. Ad incumbent Mullenlowe London declined to repitch.
Jaguar Land Rover: agencies are travelling far and wide as they compete for the global media account in a marathon pitch