PITCH UP­DATE

Campaign UK - - NEWS -

The pitch for Jaguar Land Rover’s global me­dia ac­count is turn­ing into a marathon, with agen­cies trav­el­ling to mul­ti­ple lo­ca­tions, in­clud­ing Lon­don, Dubai and Asia. A re­sult is not ex­pected un­til the au­tumn.

MSQ Part­ners agen­cies Stack and The Gate Lon­don have been ap­pointed by the Elec­toral Com­mis­sion to han­dle its cre­ative and me­dia plan­ning ac­counts after a com­pet­i­tive pitch among gov­ern­ment ros­ter shops.

The Gate will pro­vide the me­dia plan­ning strat­egy, work­ing with Carat. Stack and The Gate will work on ad­ver­tis­ing. Ad in­cum­bent Mul­len­lowe Lon­don de­clined to repitch.

Jaguar Land Rover: agen­cies are trav­el­ling far and wide as they com­pete for the global me­dia ac­count in a marathon pitch

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