THINGS WE LIKE...

Campaign UK - - PROMOTION -

PPA’S Co­leridge trib­ute Three cheers for Ni­cholas Co­leridge (pic­tured), out­go­ing man­ag­ing di­rec­tor of Condé Nast Bri­tain, who was hon­oured at the PPA an­nual din­ner and in­ducted into its Hall of Fame. He was in­tro­duced by Hay­mar­ket’s very own Lord He­sel­tine, who was in­ducted him­self in 2014. Co­leridge spent 28 years at the pub­lisher of GQ and Vogue and is step­ping down in Au­gust – although he will re­main chair­man for a while. Co­leridge was re­spon­si­ble for launch­ing UK edi­tions of pop­u­lar ti­tles in­clud­ing Van­ity Fair and Glam­our.

De­liv­eroo’s in­no­va­tive au­dio ads De­liv­eroo is be­hind a truly in­no­va­tive use of dig­i­tal me­dia as the food-de­liv­ery plat­form has launched a cam­paign on Spo­tify and Dig­i­tal Au­dio Ex­change. The cre­ative can be tweaked to pro­duce 46,000 com­bi­na­tions de­pend­ing on time of day, the weather and lo­cal restau­rant sup­ply. The “ul­tra-spe­cific tar­geted au­dio ads” will be ac­com­pa­nied by out-of-home ex­e­cu­tions, which will ref­er­ence events such as the Wim­ble­don ten­nis cham­pi­onships, mu­sic fes­ti­vals and TV show launches. The cam­paign was cre­ated by De­liv­eroo’s in-house team, with me­dia han­dled by Vizeum.

…AND ONE THING WE DON’T… DCMS’S be­lated fo­cus on dig­i­tal The cul­ture depart­ment is gain­ing a“D” – dig­i­tal. It will now be the Depart­ment for Dig­i­tal, Cul­ture, Me­dia & Sport. How­ever, White­hall wants the body to re­main the DCMS, not the DDCMS. We’re all for the gov­ern­ment em­brac­ing dig­i­tal, but isn’t it a bit late? Cul­ture sec­re­tary Karen Bradley (pic­tured) says it’s ap­pro­pri­ate to in­clude dig­i­tal as the depart­ment turns 25 be­cause half of its re­mit now in­cludes in­ter­net-re­lated is­sues such as on­line safety and data pro­tec­tion. It’s all me­dia to us, and dig­i­tal cer­tainly shouldn’t take prece­dence over cul­ture. Still, at least it’s bet­ter than its old name: the Depart­ment of

Na­tional Her­itage.

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