INNOVATION, INNOVATION, INNOVATION
CNN’S brand studio Courageous is an example of how
Turner is seeking to innovate in how it builds ad campaigns for clients. Courageous dug into the themes of Square Enix’s Deus Ex: Mankind Divided game and realised human augmentation was already happening, but legislation has not kept up with scientific progress. To address this, Courageous put on a ‘Human by Design’ one-day summit featuring academics, ethicists and cyborgs discussing the future and ethics of human augmentation.