Maybe

Campaign UK - - PROMOTION -

Ian Whit­taker Head of Euro­pean me­dia re­search, Liberum

“Fox own­ing Sky is un­likely to change the dy­namic for ad­ver­tis­ers. Given Fox has had much in­flu­ence over Sky in the past, we would not ex­pect a ma­jor change. If Sky does have to dis­pose of Sky News, we do not think this would be sig­nif­i­cant for ad­ver­tis­ers.”

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