Campaign UK

HONDA

DREAM MAKERS

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Honda pays tribute to the craft of film-making in a campaign created by Wieden & Kennedy for the brand’s Channel 4 sponsorshi­p. The fast-paced spot takes viewers through the stages of film-making, from scripting to CGI and grading, and centres on four Honda models and characters. Each scene depicts a different movie genre, such as sci-fi or action. Wieden & Kennedy picked up the brief earlier this year. The work was created by Carlos Alija, Laura Sampedro, Juan Sevilla and Mico Toledo, and marks the directoria­l debut of James Allen and Mike Skrgatic. The production company was Time Based Arts.

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