Campaign UK

THE LOWDOWN

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Age 50

Family Married to Sinead, with children Emilia (seven) and Fred (five)

Lives London

Favourite TV show I’m a Celebrity… Get Me out of Here!

Favourite ad HSBC – the one with the eels Interests Not enough – but skiing and wine

Why did you go into advertisin­g?

I wrote to Sir Martin when I left university asking for a job. He replied

One thing I learned from working for Sorrell Never give up

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