Family Married to Sinead, with children Emilia (seven) and Fred (five)
Favourite TV show I’m a Celebrity… Get Me out of Here!
Favourite ad HSBC – the one with the eels Interests Not enough – but skiing and wine
Why did you go into advertising?
I wrote to Sir Martin when I left university asking for a job. He replied
One thing I learned from working for Sorrell Never give up