WIN­NING AD

NHS BLOOD & TRANS­PLANT ‘POTA­TOES’

Campaign UK - - PROMOTION -

VO I’m there as she’s rushed down the cor­ri­dor of A&E, her blood­ied hands are hang­ing limp from the side of the hos­pi­tal bed; she des­per­ately needs a trans­fu­sion. She keeps ask­ing for her fi­ancée. We turn the cor­ner. SFX Su­per­mar­ket at­mos

VO And I’m here, fi­nally, in the snack aisle. I pick up a se­lec­tion of crisps, be­fore re­al­is­ing that I for­got the pota­toes. Back to the fruit and veg aisle it is, then.

SFX Stop

VO As a blood donor, you can save some­one’s life while go­ing about yours. Reg­is­ter at blood.co.uk. CRED­ITS Client NHS Blood & Trans­plant Agency WCRS Cre­atives Tom Dixon, Jo Grif­fin Pro­ducer Kaiya Taf­fel Sound house Wave Stu­dios En­gi­neer Martin Leit­ner

“Here is a tight script – drama, to­tally at the ser­vice of the mes­sage”

MARTIN LORAINE

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