‘Barg­ing celebs’ boost boat hir­ing

Canal Boat - - News -

BOAT HIRE FIRMS are re­port­ing healthy book­ings for hol­i­days this year – and some in the busi­ness are cred­it­ing the lat­est wa­ter­ways TV se­ries for boost­ing the num­bers.

Chan­nel 5’s Celebrity Carry On Barg­ing, fea­tur­ing (pic­tured left to right) Si­mon Cal­low, Lor­raine Chase, Deb­bie McGee and Nigel Havers boat­ing on wa­ter­ways in­clud­ing the Llan­gollen and Ken­net & Avon, is be­ing held re­spon­si­ble by Ed Helps, the head of ABC Boat Hire, for the spike in book­ings. “Since the first episode on 17 Fe­bru­ary, we’ve seen an up­lift in web traf­fic of nearly 40 per­cent and our book­ings for the past two weeks are up 50 per­cent on this time last year,” he said.

Other mem­bers of the Drifters group are also see­ing book­ings soar: by 41 per­cent in the case of Black Prince hol­i­days and 13 per­cent at Nap­ton Nar­row­boats. Mr Helps added that other pro­grammes such as Chan­nel 4’s Great Canal Jour­neys are also do­ing their bit to bring canal hol­i­days to new au­di­ences.

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