Ring re­brands

Car Mechanics (UK) - - Cm Insider -

Fol­low­ing our re­port on Ring Au­to­mo­tive’s am­bi­tious ex­pan­sion plans for the UK and Europe (CM, May 2018), the light­ing and au­to­mo­tive af­ter­mar­ket sup­plier is re­brand­ing its prod­ucts, up­dat­ing the pack­ag­ing across more than 5000 prod­uct lines cov­er­ing light­bulbs, work­shop tools, battery care, tyre care and ve­hi­cle con­ver­sion.

Henry Bis­son, Ring’s mar­ket­ing man­ager, says: “We have de­vel­oped our new brand to be more co­her­ent, con­sis­tent and com­pet­i­tive to meet the needs of our cus­tomer in the Euro­pean af­ter­mar­ket. We re­main tech­ni­cal ex­perts ded­i­cated to de­liv­er­ing the right prod­uct, pre­sented in the right way.”

Visit ringau­to­mo­tive.com

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