Car shar­ing is eas­ier said than done

CAR (UK) - - Tech -

The case for car shar­ing is com­pelling: most cars stand idle most of the time. But im­ple­ment­ing it is far from sim­ple. There are two routes: pair­ing driv­ers with pas­sen­gers – a mod­ern form of hitch­hik­ing – and pair­ing un­used cars with car­less driv­ers.

Fej Sh­muele­vitz of Waze, a traic and nav­i­ga­tion app, told the Con­nected Hub con­fer­ence in Barcelona: ‘The Waze nav­i­ga­tion app knows where the driver is, their route, the in­fra­struc­ture. The chal­lenge is to pair the driver with a po­ten­tial rider who wants to be col­lected along that route and then dropped o . We’re try­ing to solve that tech­ni­cal chal­lenge and get to un­der­stand the rider as well as we do the driver.’

French com­pany Drivy spe­cialises in peer-to-peer car rental. It has 40,000 cars across France, Ger­many, Spain, Bel­gium and Aus­tria and a mil­lion mem­bers pay­ing on av­er­age £25 a day to rent a car. Founder Paulin De­men­thon sees ‘young ur­bans who are as­set light and time poor’ as his tar­get au­di­ence. ‘They want the free­dom and con­ve­nience of car mo­bil­ity with­out the has­sle of own­er­ship,’ he said.

Ev­ery sec­ond a car is idle and empty is money wasted

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