Ai­con con­cept car

CAR (UK) - - Insider -

One letter away from a cli­mate con­trol typo, the Ai­con name needs con­text. Those ‹irst two let­ters are im­por­tant: AI, for arti‹icial in­tel­li­gence, is the next big thing in cars. As ve­hi­cles be­come ever more con­nected and au­ton­o­mous, they’re grad­u­ally erod­ing the need for a driver.

The Ai­con en­cap­su­lates cur­rent Audi think­ing on what that means for mere hu­man be­ings. Large doors open to re­veal a four-seater lounge with no steer­ing wheel or ped­als (this is a Level 5 au­ton­o­mous car built for hands-o— driv­ing) and homely de­tails abound.

In an age of driver­less pods, why will you de­sire one brand of car over an­other? Audi hopes that the Ai­con will stir hu­man wants, nudg­ing cus­tomers into a robo-cab bear­ing four rings; not the liv­ery of some face­less tech cor­po­ra­tion.

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