The last word with…
The Queen of Messy Crafting reveals what her craft room looks like and tells us what inspires her much-loved sketchy style
The Queen of Messy Crafting, Sheena Douglass, tells us what inspires her
How did you get into TV presenting?
I worked with another stamping company as a guest presenter on a TV shopping channel many years ago, before I joined Crafter’s Companion. They must have thought I came across well on camera, as they asked me to continue presenting. I used to get very nervous before TV shows until a presenter told me that I looked like I had been doing it all my life! I realised then that the demons were only in my head, so I stopped panicking. Now I just try to enjoy the shows – though I still get nervous when I’m launching one of my new designs in case the viewers don’t like them.
You are the self-proclaimed Queen of Messy Crafting and we are dying to know – what does your craft room look like?
I’m sure it looks like most other craft rooms! I love to decorate my walls with my favourite work, and there are quite a few half-finished projects in amongst my craft stash. As I’m the Queen of Messy Crafting, I also have a rather large brush and paint collection.
What’s your biggest craft disaster?
I don’t believe there are craft disasters – only happy accidents. Everything can be salvaged with a well-positioned stamp or a beautifully crafted flower to cover up any mistakes. That’s what I love about my style of ‘messy crafting’ – it’s very forgiving, you can just have fun experimenting to see what you can create.
Who do you love making cards for?
Well, it’s always lovely to make cards for family, as there’s nothing like a handmade card to show how much you care. But I also like creating for my crafty friends as they know just how much love and effort goes into making a card and they seem to appreciate it all the more.
What products can we expect to see from Sheena Douglass for the rest of 2018?
We’re just coming up to our Christmas launches, so there will be lots of festive additions to my A Little Bit Sketchy and Perfect Partners ranges. It’s an exciting time of year, I just love seeing the gorgeous Christmas cards people create using my designs.
Where do you get your inspiration from?
Inspiration for my stamp sets comes from everywhere, from art and design trends to home décor items and also the nature that’s all around us. I love being in the countryside – going for a walk is always a great way to get inspired. I’m also always being inspired by my fabulous Design Team, The Inkoids – the genius techniques they use in their samples always spark off an idea or two.
What’s been the highlight of your career?
Helping crafters feel inspired and educating them in new techniques. I love getting feedback from crafters who didn’t believe they could stamp or paint until they tried my products or watched a show. It’s amazing and humbling.
What is your favourite up and coming cardmaking trend?
I think mixed media is going to become bigger and bigger for crafters. It works well with stamping, as all kinds of different materials and fabrics can be stamped, and there are more new multimedia die releases than ever before, allowing crafters to die-cut a range of different mediums for their cards. I’ve had lots of fun mixing it up with new techniques and crafts, such as last year’s fabric stamps. We’ve also re-released my Paint Fusion range, which is still as popular as ever.
Tell us about a day in the life of Sheena...
Sometimes I’ll be crafting or designing in my studio with the company of my pup and little mascot Willow, other times I’ll be down at the Crafter’s Companion office for a meeting, or demonstrating at a show or on Hochanda TV. I love that my job can be so varied!
What’s your crafting motto?
Don’t be afraid to experiment and make mistakes – they can lead to the best surprises!
“My style of ‘messy crafting’ is very forgiving, you can just have fun experimenting to see what you can create”
There’s nothing messy about this beauty! Sheena’s floral designs make stunning cards Sheila’s renowned for her artistic stamps