The last word with…

The Queen of Messy Craft­ing re­veals what her craft room looks like and tells us what in­spires her much-loved sketchy style

Cardmaking and Papercraft - - Contents -

The Queen of Messy Craft­ing, Sheena Dou­glass, tells us what in­spires her

How did you get into TV pre­sent­ing?

I worked with an­other stamp­ing com­pany as a guest pre­sen­ter on a TV shop­ping chan­nel many years ago, be­fore I joined Crafter’s Com­pan­ion. They must have thought I came across well on cam­era, as they asked me to con­tinue pre­sent­ing. I used to get very ner­vous be­fore TV shows un­til a pre­sen­ter told me that I looked like I had been do­ing it all my life! I re­alised then that the de­mons were only in my head, so I stopped pan­ick­ing. Now I just try to en­joy the shows – though I still get ner­vous when I’m launch­ing one of my new de­signs in case the view­ers don’t like them.

You are the self-pro­claimed Queen of Messy Craft­ing and we are dy­ing to know – what does your craft room look like?

I’m sure it looks like most other craft rooms! I love to dec­o­rate my walls with my favourite work, and there are quite a few half-fin­ished projects in amongst my craft stash. As I’m the Queen of Messy Craft­ing, I also have a rather large brush and paint col­lec­tion.

What’s your big­gest craft dis­as­ter?

I don’t be­lieve there are craft dis­as­ters – only happy ac­ci­dents. Ev­ery­thing can be sal­vaged with a well-po­si­tioned stamp or a beau­ti­fully crafted flower to cover up any mis­takes. That’s what I love about my style of ‘messy craft­ing’ – it’s very for­giv­ing, you can just have fun ex­per­i­ment­ing to see what you can cre­ate.

Who do you love mak­ing cards for?

Well, it’s al­ways lovely to make cards for fam­ily, as there’s noth­ing like a hand­made card to show how much you care. But I also like cre­at­ing for my crafty friends as they know just how much love and ef­fort goes into mak­ing a card and they seem to ap­pre­ci­ate it all the more.

What prod­ucts can we ex­pect to see from Sheena Dou­glass for the rest of 2018?

We’re just com­ing up to our Christ­mas launches, so there will be lots of fes­tive ad­di­tions to my A Lit­tle Bit Sketchy and Perfect Part­ners ranges. It’s an ex­cit­ing time of year, I just love see­ing the gor­geous Christ­mas cards peo­ple cre­ate us­ing my de­signs.

Where do you get your in­spi­ra­tion from?

In­spi­ra­tion for my stamp sets comes from ev­ery­where, from art and de­sign trends to home dé­cor items and also the na­ture that’s all around us. I love be­ing in the coun­try­side – go­ing for a walk is al­ways a great way to get in­spired. I’m also al­ways be­ing in­spired by my fab­u­lous De­sign Team, The Inkoids – the ge­nius tech­niques they use in their sam­ples al­ways spark off an idea or two.

What’s been the high­light of your ca­reer?

Help­ing crafters feel in­spired and ed­u­cat­ing them in new tech­niques. I love get­ting feed­back from crafters who didn’t be­lieve they could stamp or paint un­til they tried my prod­ucts or watched a show. It’s amaz­ing and hum­bling.

What is your favourite up and com­ing cardmaking trend?

I think mixed me­dia is go­ing to be­come big­ger and big­ger for crafters. It works well with stamp­ing, as all kinds of dif­fer­ent ma­te­ri­als and fab­rics can be stamped, and there are more new mul­ti­me­dia die re­leases than ever be­fore, al­low­ing crafters to die-cut a range of dif­fer­ent medi­ums for their cards. I’ve had lots of fun mix­ing it up with new tech­niques and crafts, such as last year’s fabric stamps. We’ve also re-re­leased my Paint Fu­sion range, which is still as pop­u­lar as ever.

Tell us about a day in the life of Sheena...

Some­times I’ll be craft­ing or de­sign­ing in my stu­dio with the com­pany of my pup and lit­tle mas­cot Wil­low, other times I’ll be down at the Crafter’s Com­pan­ion of­fice for a meet­ing, or demon­strat­ing at a show or on Hochanda TV. I love that my job can be so var­ied!

What’s your craft­ing motto?

Don’t be afraid to ex­per­i­ment and make mis­takes – they can lead to the best sur­prises!

“My style of ‘messy craft­ing’ is very for­giv­ing, you can just have fun ex­per­i­ment­ing to see what you can cre­ate”

There’s noth­ing messy about this beauty! Sheena’s flo­ral de­signs make stun­ning cards Sheila’s renowned for her artis­tic stamps

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