This year, Christmas die designing has been based on one single premise rather than a trend, technique or colour scheme. I asked people what was important to them and the overwhelming response that I received was that they wanted dies that could be used all year round, not just for Christmas! I have tried to approach every design with that in mind, to give the most versatile die possible – so, for example, my Christmas angel can easily be turned into a bride by removing the wings. This method of designing has also allowed me to branch out in the colour palette that I have used for my samples as well, which I found incredibly liberating, as it allowed my creative mind to really run wild. I love that I’ve produced a collection that can, and hopefully will, be used all year round.