Frankfurt Motor Show 1985, and like a bolt from the blue, the Rover CCV was unveiled to a gobsmacked press corps. It was a stylish concept intended to preview the way the 1986 Rover 800 was going to look – and by jove, they really did manage to produce an impressive and sexy looking car. Like the MG EX-E, the CCV was masterminded by Rover’s design director, Roy Axe, who thought the company needed a car to show the world just how good the company’s design facilities were, and that it was capable of producing brilliant looking cars. So where better to show it than the German national motor show? Today it’s a star at Gaydon, but is just a glassfibre mock-up, a reminder of Rover’s 1980s optimism.
WHY WASN’T IT MADE?
In a way it was. The 800 Coupé was a direct descendant of this car – although the fifinal production model was very different in execution. The CCV is an ideas car for what we thought the Americans wanted. As it was, Rover pulled out of the US market before it had the chance to fifind out.