Rover CCV

Classic Car Weekly (UK) - - 10 Of The Best -

Frank­furt Mo­tor Show 1985, and like a bolt from the blue, the Rover CCV was un­veiled to a gob­s­macked press corps. It was a stylish con­cept in­tended to pre­view the way the 1986 Rover 800 was go­ing to look – and by jove, they re­ally did man­age to pro­duce an im­pres­sive and sexy look­ing car. Like the MG EX-E, the CCV was mas­ter­minded by Rover’s de­sign di­rec­tor, Roy Axe, who thought the com­pany needed a car to show the world just how good the com­pany’s de­sign fa­cil­i­ties were, and that it was ca­pa­ble of pro­duc­ing bril­liant look­ing cars. So where bet­ter to show it than the Ger­man na­tional mo­tor show? To­day it’s a star at Gay­don, but is just a glass­fi­bre mock-up, a re­minder of Rover’s 1980s op­ti­mism.

WHY WASN’T IT MADE?

In a way it was. The 800 Coupé was a di­rect de­scen­dant of this car – al­though the fi­fi­nal pro­duc­tion model was very dif­fer­ent in ex­e­cu­tion. The CCV is an ideas car for what we thought the Amer­i­cans wanted. As it was, Rover pulled out of the US mar­ket be­fore it had the chance to fifind out.

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