Car dealer group goes clas­sic

Classic Car Weekly (UK) - - News -

The Peter Vardy Group – the largest Jaguar Land Rover re­tailer in the UK – has en­tered into the clas­sic car mar­ket with the launch of its Her­itage Col­lec­tion sales and ser­vice depart­ment.

From its new Her­itage deal­er­ship based in County Durham, Vardy is cur­rently ad­ver­tis­ing a range of more than 20 clas­sic cars rang­ing in price from £10,000 to £250,000.

The com­pany – No 30 in the AM100 list­ing of the UK’s 100 largest au­to­mo­tive retail groups by turnover, pub­lished by CCW sis­ter ti­tle AM – is also pro­mot­ing a ded­i­cated ser­vice that, in ad­di­tion to of­fer­ing main­te­nance, stor­age and trans­porta­tion, can also pro­vide ad­vice on in­vest­ment and other mat­ters. The Vardy Group has more than 90 years’ ex­pe­ri­ence in the mo­tor trade span­ning three gen­er­a­tions of the Vardy fam­ily, and is known for its re­la­tion­ship with mar­ques in­clud­ing As­ton Martin, Fer­rari, Maserati, Porsche, Rolls-Royce, Jaguar and Land Rover.

‘I have al­ways been pas­sion­ate about iconic cars, and start­ing a her­itage arm to the busi­ness has been some­thing I have wanted to do for the last few years,’ says chief ex­ec­u­tive of­fi­cer Peter Vardy.

Head­ing up the new Her­itage team is Paul Cum­mings, who has worked as prin­ci­pal dealer in the com­pany for 16 years. ‘This is an ex­cit­ing new de­par­ture for the Peter Vardy Group,’ he says. ‘The Her­itage team has as­sem­bled a fan­tas­tic col­lec­tion of cars.’­ter­vardy­her­

This 1961 Porsche 356B 1600 Coupé is of­fered at £79,995.

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