Ask me about car badges!
I enjoyed reading about the background of car badges in Jon Bentley’s column ( CCW, 17 Feb). Like Ferrari and Porsche to which he refers, there is in fact another car with a prancing horse in its badge, namely the Swallow Doretti (mine is pictured below with me and my sister in it).
However the Doretti horse is yellow on a white background. I am unaware as to whether the badge has any relevance other than to make the car look Italian, which often causes some amusement at events since when I am inevitably asked, ’Is it Italian?’ My retort is invariably, ‘No, Walsall’.
Dorettis were built after the Swallow sidecar marque was sold by Jaguar to Helliwells, the predecessor of the TI (Tube Investments) group, who transferred production to its factory at Walsall Airport.
The name Doretti is an Italianised version of the first name of Dorothy Deen, daughter of the Los Angeles Standard Triumph dealer, who along with Sir John Black of the Standard Motor Company (which provided the Doretti’s mechanical parts), and the TI Group, were the prime movers of the project to sell a luxury sports car to the USA.
My own Doretti never got any further than Leicester, where it was sold by the local StandardTriumph dealer, Browett’s.
Peter Lockley, Southam, Warwickshire Great to see someone flying the flag for one of the UK’s most interesting – and overlooked – sports car makers. Any other badge stories out there? – Ed.