Classic Car Weekly (UK) - - News -

The world’s first Jaguar deal­er­ship, es­tab­lished in 1927 and re­spon­si­ble for sup­ply­ing ve­hi­cles to the Royal fam­ily, is to give up its fran­chise be­cause it feels un­able to meet the cor­po­rate stan­dards now de­manded by the mar­que.

RA Creamer, based close to Kens­ing­ton Palace, op­er­ates from cen­tral Lon­don mews lo­ca­tion and was the first garage to be­come a Jaguar fran­chisee.

Over the last 40 years it has pro­vided ve­hi­cles to both the Queen and Prince Charles. How­ever, due to its quaint but con­strained lo­ca­tion, up­grad­ing and mod­ernising the 89-year old firm’s premises to meet Jaguar re­quire­ments would be dif­fi­cult. The mar­que also wants its deal­ers to stock Land Rover along­side Jaguars. Both brands are owned by In­dian firm Tata.

‘The de­ci­sion has not been taken lightly as our his­tory here is a long and proud one,’ said man­ag­ing di­rec­tor Michael Quinn, who is the grand­son of Jaguar founder Sir Wil­liam Lyons.

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