GENEVA INTERNATIONAL MOTOR SHOW
GENEVA, SWITZERLAND, 3-13 MARCH
Porsche, Fiat and Aston Martin are among the manufacturers to dig out gems from their heritage collections to help draw visitors onto their stands at this year’s Geneva show.
The 10-day event is traditionally a hotbed of new car launches, but anyone searching around the seven halls of the Geneva PalExpo venue will find plenty of classics competing with the brand new offerings for showgoers’ attention.
Jeep is behind one of the show’s biggest classic displays, with a 1941 Willys MB, a 1946 Willys Station Wagon and a 1976 Wagoneer Custom helping to mark the manufacturer’s 75th anniversary. Porsche’s launch of the 718 Boxster was supported by a 1960 718 RS Spyder from its heritage collection in Stuttgart, while Fiat’s five-strong showing of new 124 Spiders was complemented by a 1966 model, with its Rome registration number intact.
German tuning legend Brabus also used its stand to promote its classic restoration business with four historic offerings, including a 1955 300SL roadster, a 280 SE Cabriolet and two R107-generation 280SLs. Ruf’s stand was also dominated by older offerings, with a freshly restored 911 2.7 Carrera RS going on show alongside highly tuned versions of the 964 and 993 generations of the 911.
Even the seventh hall, predominantly used by Switzerland’s automotive specialists rather than manufacturers, was worth wandering around for in search of classics. Noline showed off a Mini Mayfair to promote its car cleaning products, garage ramp manufacturer Ispro put a 1983 Alfa Romeo GTV6 on show and oil manufacturer Motorexon brought along a Chevrolet Corvette L88. David Simister Porsche’s 1960 718 RS Spyder was used to help promote the launch of another of the Stuttgart manufacturer’s four pot sports cars – the new 718 Boxster. One of the stars of German performance car customiser Ruf’s stand was this freshly restored Porsche 911 2.7 Carrera RS which, unlike its other offerings, has been kept more or less as standard.