WHY IT MATTERS
The small car with the big achievement of saving its manufacturer by bringing in sales in the wake of foreign rivals.
‘A British car to beat the world’ was BL’s patriotic advertising campaign for its new break-or-bust small car, the Metro. Maybe Detroit had no worries for its domestic market but the car proved highly popular in Britain and beyond. With cheeky styling, plenty of interior space and lots of proven if a little weary mechanicals the Metro had a lot to offer, including reliability. A sporty MG version was soon introduced along with a plush Vanden Plas. Substantially reengineered as the Rover 100 in 1990.