WHY IT MAT­TERS

Classic Car Weekly (UK) - - Longbridge Classics To Be Proud Of -

The small car with the big achieve­ment of sav­ing its man­u­fac­turer by bring­ing in sales in the wake of for­eign ri­vals.

‘A British car to beat the world’ was BL’s pa­tri­otic ad­ver­tis­ing cam­paign for its new break-or-bust small car, the Metro. Maybe Detroit had no wor­ries for its do­mes­tic mar­ket but the car proved highly pop­u­lar in Bri­tain and be­yond. With cheeky styling, plenty of in­te­rior space and lots of proven if a lit­tle weary me­chan­i­cals the Metro had a lot to of­fer, in­clud­ing re­li­a­bil­ity. A sporty MG ver­sion was soon in­tro­duced along with a plush Vanden Plas. Sub­stan­tially reengi­neered as the Rover 100 in 1990.

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