Step up campaigns to recruit younger people, says FBHVC
The Federation of British Historic Vehicle Clubs says its members need to do more to attract younger people – or risk losing them.
Clubs have been reporting that membership numbers have been dropping despite the rising popularity of classics, so the FBHVC is calling on the 450 clubs it represents to be more pro-active with recruitment drives.
Geoff Lancaster, communications director of the FBHVC says: ‘Clubs need to appeal more to younger people. Forums, Facebook, track day meets – they need to be more active.’
The Federation argues that it is keeping up its part of the deal by campaigning to get the Government to consider abolishing road tax for cars 30 years and older to help encourage prices for young members, with 15-20 year olds paying just £15 a year.
Chris Kynoch, the MG Car Club’s PR and social media officer, says: ‘Car clubs understand their future lies in the hands of the next generation, and this is something that cannot be overlooked when discussing membership.’
The Morris Minor Owners’ Club has a Young Members’ Register called the MMOC Young Members. It won the award for Outstanding Support of the Next Generation at the National Car Club Awards at this year’s Practical Classics Restoration and Classic Car Show. The club actively promotes itself on social media sites like Facebook to appeal to younger members.
The FBHVC concedes that some clubs have responded well to its call to step up