Step up cam­paigns to re­cruit younger peo­ple, says FBHVC

Classic Car Weekly (UK) - - News -

The Fed­er­a­tion of Bri­tish His­toric Ve­hi­cle Clubs says its mem­bers need to do more to at­tract younger peo­ple – or risk los­ing them.

Clubs have been re­port­ing that mem­ber­ship num­bers have been drop­ping de­spite the ris­ing pop­u­lar­ity of clas­sics, so the FBHVC is call­ing on the 450 clubs it rep­re­sents to be more pro-ac­tive with re­cruit­ment drives.

Ge­off Lan­caster, com­mu­ni­ca­tions di­rec­tor of the FBHVC says: ‘Clubs need to ap­peal more to younger peo­ple. Fo­rums, Face­book, track day meets – they need to be more ac­tive.’

The Fed­er­a­tion ar­gues that it is keep­ing up its part of the deal by cam­paign­ing to get the Govern­ment to con­sider abol­ish­ing road tax for cars 30 years and older to help en­cour­age prices for young mem­bers, with 15-20 year olds pay­ing just £15 a year.

Chris Kynoch, the MG Car Club’s PR and so­cial me­dia of­fi­cer, says: ‘Car clubs un­der­stand their fu­ture lies in the hands of the next gen­er­a­tion, and this is some­thing that can­not be over­looked when dis­cussing mem­ber­ship.’

The Mor­ris Mi­nor Own­ers’ Club has a Young Mem­bers’ Reg­is­ter called the MMOC Young Mem­bers. It won the award for Out­stand­ing Sup­port of the Next Gen­er­a­tion at the Na­tional Car Club Awards at this year’s Prac­ti­cal Clas­sics Restora­tion and Clas­sic Car Show. The club ac­tively pro­motes it­self on so­cial me­dia sites like Face­book to ap­peal to younger mem­bers.

The FBHVC con­cedes that some clubs have re­sponded well to its call to step up

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