In the news K-E-Y-N-S-H-A-M, Bristol
Anyone fancying a new Austin-Healey or Jaguar XK150 in 1958 knew they could get it legally and without saving. All they had to do in those National Lottery-free days was to win the football pools. And a legendary radio commercial told them how.
Millions forsook Sunday hymns and sermons of the BBC for the ‘Station of the Stars’ Radio Luxembourg. In 1958 they could hear, through fading reception, a brand new disc jockey, Jimmy Savile, who alarmingly and quite seriously established an ‘Under the Bedclothes Club’ for teenagers listening illicitly under their eiderdown.
Punctuating the programmes were the Bristolian tones of Mr Horace Batchelor, promoting his ‘Famous Infra-Draw Method’ of winning the pools. His contact details, or rather they way he announced them, became a national institution as he painstakingly spelt out ‘K-E-Y-N-S-H-A-M’, then reluctantly threw in the word ‘Bristol’ at the end. The Bonzo Dog Band named their 1969 album Keynsham and one of their songs because of this. Horace claimed to have won 1012 top pools dividends but why this obvious success still meant he was a regular customer of the Bristol Omnibus Company may never be known.
Even today, if you happen to come from Keynsham, don’t be surprised if anyone of a certain age gives you a spelling lesson.