In the news K-E-Y-N-S-H-A-M, Bris­tol

Classic Car Weekly (UK) - - The Way We Were -

Any­one fan­cy­ing a new Austin-Healey or Jaguar XK150 in 1958 knew they could get it legally and with­out sav­ing. All they had to do in those Na­tional Lot­tery-free days was to win the foot­ball pools. And a leg­endary radio com­mer­cial told them how.

Mil­lions for­sook Sun­day hymns and ser­mons of the BBC for the ‘Sta­tion of the Stars’ Radio Lux­em­bourg. In 1958 they could hear, through fad­ing re­cep­tion, a brand new disc jockey, Jimmy Sav­ile, who alarm­ingly and quite se­ri­ously es­tab­lished an ‘Un­der the Bed­clothes Club’ for teenagers lis­ten­ing il­lic­itly un­der their ei­der­down.

Punc­tu­at­ing the pro­grammes were the Bris­to­lian tones of Mr Ho­race Batch­e­lor, pro­mot­ing his ‘Fa­mous In­fra-Draw Method’ of win­ning the pools. His con­tact de­tails, or rather they way he an­nounced them, be­came a na­tional in­sti­tu­tion as he painstak­ingly spelt out ‘K-E-Y-N-S-H-A-M’, then re­luc­tantly threw in the word ‘Bris­tol’ at the end. The Bonzo Dog Band named their 1969 al­bum Keyn­sham and one of their songs be­cause of this. Ho­race claimed to have won 1012 top pools div­i­dends but why this ob­vi­ous suc­cess still meant he was a reg­u­lar cus­tomer of the Bris­tol Om­nibus Com­pany may never be known.

Even to­day, if you hap­pen to come from Keyn­sham, don’t be sur­prised if any­one of a cer­tain age gives you a spell­ing les­son.

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