Cus­tomers to get up close and per­sonal with the com­pany’s her­itage

Classic Car Weekly (UK) - - This Week -

Jaguar Land Rover has in­vested £7.5 mil­lion into its classic divi­sion to cre­ate a new home for sales, restora­tions, parts sup­ply and driv­ing ex­pe­ri­ences.

JLR is plan­ning to open the new site in 2017 and the lo­ca­tion is close to the com­pany’s new £20m Spe­cial Ve­hi­cle Op­er­a­tions Tech­ni­cal Cen­tre at Whit­ley, near Coven­try.

The new cen­tre will fea­ture a se­lec­tion of cars from the com­pany’s 500-plus classic car col­lec­tion.

This lat­est in­vest­ment in the new Classic divi­sion in­cludes a pledge to es­tab­lish a new classic car tech­ni­cian ap­pren­tice­ship pro­gramme to help ad­dress the skills gap fac­ing the in­dus­try. It will re­cruit up to eight classic car tech­ni­cians a year for the new Coven­try cen­tre to work on project ve­hi­cles and restora­tions for cus­tomers and the man­u­fac­turer’s own her­itage fleet.

Tim Han­nig, Jaguar Land Rover Classic di­rec­tor, says: ‘In this fa­cil­ity we will of­fer the op­por­tu­nity for own­ers and prospec­tive cus­tomers to meet with us, re­view and se­lect the cars or ser­vices that meet their per­sonal re­quire­ments.

‘They can then es­tab­lish a close re­la­tion­ship with Jaguar Land Rover Classic through­out the pur­chase process and be­yond.’

New HQ for Jaguar Land Rover Classic will cost £7.5m and is set to boost its his­toric ve­hi­cles.

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