JAGUAR LAND ROVER TO OPEN £7.5M CLASSIC HQ
Customers to get up close and personal with the company’s heritage
Jaguar Land Rover has invested £7.5 million into its classic division to create a new home for sales, restorations, parts supply and driving experiences.
JLR is planning to open the new site in 2017 and the location is close to the company’s new £20m Special Vehicle Operations Technical Centre at Whitley, near Coventry.
The new centre will feature a selection of cars from the company’s 500-plus classic car collection.
This latest investment in the new Classic division includes a pledge to establish a new classic car technician apprenticeship programme to help address the skills gap facing the industry. It will recruit up to eight classic car technicians a year for the new Coventry centre to work on project vehicles and restorations for customers and the manufacturer’s own heritage fleet.
Tim Hannig, Jaguar Land Rover Classic director, says: ‘In this facility we will offer the opportunity for owners and prospective customers to meet with us, review and select the cars or services that meet their personal requirements.
‘They can then establish a close relationship with Jaguar Land Rover Classic throughout the purchase process and beyond.’
New HQ for Jaguar Land Rover Classic will cost £7.5m and is set to boost its historic vehicles.