Help cre­ate Lan­cia scrap­book

Fans need your in­put to pro­duce dig­i­tal cel­e­bra­tion ‘ be­fore it’s too late’

Classic Car Weekly (UK) - - This Week -

Lan­cia lovers are be­ing asked to con­trib­ute to a dig­i­tal scrap­book de­signed to col­lect pho­to­graphs and mem­o­ries from own­ers to cel­e­brate the brand’s 110-year an­niver­sary.

The project is be­ing or­gan­ised by the same group – SaveLancia – that is cam­paign­ing to stop Fiat Chrysler Au­to­mo­biles (FCA) from killing off Lan­cia as a new car brand.

The mar­que’s 110th birthday is on 29 Novem­ber. SaveLancia wants sto­ries and pictures fea­tur­ing en­thu­si­asts and their ve­hi­cles. Each photo sent in should in­clude some thoughts on what the brand rep­re­sents to the owner, as well as anec­dotes and spe­cial facts re­lated to their Lan­cia.

SaveLancia spokesman Mas­simo Camilli says: ‘It’s a way to col­lect and im­print those mo­ments from the 110-year his­tory, rather than let them dis­ap­pear for­ever.’

Camilli says the mod­ern Lan­cia has been con­fined to a min­i­mal role within FCA, but de­serves a fair chance at a come­back with new mod­els that play heav­ily on its her­itage.

He adds: ‘FCA boss Ser­gio Mar­chionne could lever­age the brand’s in­cred­i­ble rally her­itage that it built with cars like the Stratos, 037, or the Delta In­te­grale HF. FCA could build spe­cial cars, such as the Delta, the Stratos and Ful­via Coupé, not fo­cussing on big sales, but mod­els that could help re­vive the brand.’

SaveLancia has so far sent a pe­ti­tion with 5000 sig­na­tures to the FCA man­age­ment urg­ing it to keep the brand go­ing. There has been no of­fi­cial re­sponse, but the group has plans to cre­ate a spe­cial one-off printed ver­sion of the scrap­book that it will send to Mar­chionne.

The dead­line for your Lan­cia pho­tos and mem­o­ries is 31 Oc­to­ber.

SaveLancia is hop­ing Lan­cia own­ers will share their thoughts on why they love their car.

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