Help create Lancia scrapbook
Fans need your input to produce digital celebration ‘ before it’s too late’
Lancia lovers are being asked to contribute to a digital scrapbook designed to collect photographs and memories from owners to celebrate the brand’s 110-year anniversary.
The project is being organised by the same group – SaveLancia – that is campaigning to stop Fiat Chrysler Automobiles (FCA) from killing off Lancia as a new car brand.
The marque’s 110th birthday is on 29 November. SaveLancia wants stories and pictures featuring enthusiasts and their vehicles. Each photo sent in should include some thoughts on what the brand represents to the owner, as well as anecdotes and special facts related to their Lancia.
SaveLancia spokesman Massimo Camilli says: ‘It’s a way to collect and imprint those moments from the 110-year history, rather than let them disappear forever.’
Camilli says the modern Lancia has been confined to a minimal role within FCA, but deserves a fair chance at a comeback with new models that play heavily on its heritage.
He adds: ‘FCA boss Sergio Marchionne could leverage the brand’s incredible rally heritage that it built with cars like the Stratos, 037, or the Delta Integrale HF. FCA could build special cars, such as the Delta, the Stratos and Fulvia Coupé, not focussing on big sales, but models that could help revive the brand.’
SaveLancia has so far sent a petition with 5000 signatures to the FCA management urging it to keep the brand going. There has been no official response, but the group has plans to create a special one-off printed version of the scrapbook that it will send to Marchionne.
The deadline for your Lancia photos and memories is 31 October.
SaveLancia is hoping Lancia owners will share their thoughts on why they love their car.