Coys bags two firsts
Auction house Coys has recorded two firsts in its bid to become the leader in app based classic sales.
It sold a 1964 Aston Martin DB5 for £825,000 via social media platform Vero with Apple Pay. In doing so, it became the largest known in-app purchase ever and the first time a historic car has been sold directly on social media in this way.
The publicity-shy new owner saw the DB5 at the Paris Motor Show on 1-16 October and was so bowled over by the car he clicked the ‘Buy Now’ button on the app to guarantee the purchase, leaving two other collectors disappointed.
The Aston Martin is one of the highly sought-after right-hand drive silver birch models with red leather trim. It has undergone a full restoration – including engine rebuild, suspension and gearbox overhaul following 20 years in dry storage, during which time it was not used.
Chris Routledge, CEO of Coys, says: ‘Vero’s typical users are high net worth individuals and obviously the option for them to buy a classic car of international quality by using social media is very appealing. The interest in the transaction has been truly global and we have been contacted by a number of owners who want to list their classics with us exclusively on Vero. It’s a brave new world.’