Coys bags two firsts

Classic Car Weekly (UK) - - News -

Auc­tion house Coys has recorded two firsts in its bid to be­come the leader in app based clas­sic sales.

It sold a 1964 As­ton Martin DB5 for £825,000 via so­cial me­dia plat­form Vero with Ap­ple Pay. In do­ing so, it be­came the largest known in-app pur­chase ever and the first time a his­toric car has been sold di­rectly on so­cial me­dia in this way.

The pub­lic­ity-shy new owner saw the DB5 at the Paris Mo­tor Show on 1-16 Oc­to­ber and was so bowled over by the car he clicked the ‘Buy Now’ but­ton on the app to guar­an­tee the pur­chase, leav­ing two other col­lec­tors dis­ap­pointed.

The As­ton Martin is one of the highly sought-af­ter right-hand drive sil­ver birch mod­els with red leather trim. It has un­der­gone a full restora­tion – in­clud­ing en­gine re­build, sus­pen­sion and gear­box over­haul following 20 years in dry stor­age, dur­ing which time it was not used.

Chris Routledge, CEO of Coys, says: ‘Vero’s typ­i­cal users are high net worth in­di­vid­u­als and ob­vi­ously the op­tion for them to buy a clas­sic car of in­ter­na­tional qual­ity by us­ing so­cial me­dia is very ap­peal­ing. The in­ter­est in the trans­ac­tion has been truly global and we have been con­tacted by a num­ber of own­ers who want to list their clas­sics with us ex­clu­sively on Vero. It’s a brave new world.’

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