Queen’s dealer forced to close

Small Jaguar deal­er­ship brushed aside af­ter four decades of Royal ser­vice

Classic Car Weekly (UK) - - News - Tom seymour

The Lon­don deal­er­ship that ser­viced the Royal house­hold’s Jaguar fleet will close at the end of the year as it could not meet the strict stan­dards needed to con­tinue rep­re­sent­ing the fran­chise.

Kens­ing­ton-based RA Creamer & Son has de­liv­ered Jaguars to HM The Queen and her fam­ily for the past four decades and the dealer has been work­ing with the fran­chise on and off for the last 90.

Michael Quinn, the grand­son of Jaguar founder Sir Wil­liam Lyons, and man­ag­ing di­rec­tor at the busi­ness, let staff know ear­lier this year ( CCW, 2 March 2016) it would be likely the com­pany would have to close, but has now con­firmed it will hand back its Royal war­rant and cease trad­ing at the end of 2016.

Jaguar’s rapid ex­pan­sion would have called for more deal­er­ship space to dis­play its grow­ing model range. Jaguar has more than dou­bled the amount of new cars it sells in the UK over the last five years, go­ing from 14,000 in 2012 to over 30,000 this year.

Quinn tells CCW: ‘We had been look­ing at the level of in­vest­ment Jaguar own­ing com­pany Tata was mak­ing in JLR a cou­ple of years ago and we knew there were ex­pec­ta­tions for ramp­ing up pro­duc­tion con­sid­er­ably.

‘For a small deal­er­ship like us we knew it might be a bit of a problem in the fu­ture. Jaguar had made it very clear to us that it was go­ing to re­vamp its fran­chised dealer net­work.’

The con­nec­tion with the Roy­als started in the early 1980s, look­ing af­ter cars for Clarence House, Buck­ing­ham palace and Kens­ing­ton palace. Jaguar sup­plied ve­hi­cles to the Roy­als di­rectly, but RA Creamer acted as the han­dover ser­vice and Lon­don base for de­liv­er­ies. It took care of all the ser­vic­ing and main­te­nance for the Royal Jaguar fleet.

Quinn is now plan­ning to set up his own clas­sic car sales and ser­vic­ing busi­ness in Lon­don, with a view to of­fer­ing em­ploy­ment to some of the ex­ist­ing 14-strong team at RA Creamer.

A Jaguar spokesman com­ments: ‘Over re­cent years Jaguar has to­tally over­hauled its car range. Jaguar sales are in­creas­ing as a re­sult and we are ask­ing all au­tho­rised Jaguar cen­tres to up­grade their fa­cil­i­ties to cope with in­creased cus­tomer in­ter­est.’

Jaguar Xk140 at ra creamer’s kens­ing­ton show­room in 1982. The car was be­ing re­stored for a cus­tomer in sierra leone.

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