‘Why do punters put up with this level of service?’
A heck of a lot goes into each classic auction sale, and it’s this hard graft that puts some sales ahead of others. It’s not just about the number of cars on offer, but the location, facilities, quality of the catalogue and the auctioneer.
I’ve always believed that if punters like the auctioneer, they’re more likely to have a bid. A good auctioneer will gee up buyers, tell them something about the lot on offer and add a bit of humour – in other words, inform and entertain.
Yet there are some auctioneers who seem to forget these points, and whose monotone deliveries bring complete boredom to the proceedings. Why do punters put up with this level of service? And it’s not just the would-be buyers who should be complaining – sellers should be equally unhappy.
If you’re thinking of selling your classic this year, think about the bod at the rostrum who’s charged with moving your motor on. The auctioneer might have a great website, a fantastic catalogue and have a temptingly low commission, but all that fades into insignificance when your car’s under the hammer.