BET­TER SER­VICE

Classic Car Weekly (UK) - - BUYING & SELLING - RICHARD BAR­NETT, MAR­KETS ED­I­TOR

‘Why do pun­ters put up with this level of ser­vice?’

A heck of a lot goes into each clas­sic auc­tion sale, and it’s this hard graft that puts some sales ahead of oth­ers. It’s not just about the num­ber of cars on of­fer, but the lo­ca­tion, fa­cil­i­ties, qual­ity of the cat­a­logue and the auc­tion­eer.

I’ve al­ways be­lieved that if pun­ters like the auc­tion­eer, they’re more likely to have a bid. A good auc­tion­eer will gee up buy­ers, tell them some­thing about the lot on of­fer and add a bit of hu­mour – in other words, in­form and en­ter­tain.

Yet there are some auc­tion­eers who seem to for­get these points, and whose mono­tone de­liv­er­ies bring com­plete bore­dom to the pro­ceed­ings. Why do pun­ters put up with this level of ser­vice? And it’s not just the would-be buy­ers who should be com­plain­ing – sell­ers should be equally un­happy.

If you’re think­ing of sell­ing your clas­sic this year, think about the bod at the ros­trum who’s charged with mov­ing your mo­tor on. The auc­tion­eer might have a great web­site, a fan­tas­tic cat­a­logue and have a tempt­ingly low com­mis­sion, but all that fades into in­signif­i­cance when your car’s un­der the ham­mer.

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