‘Buy it now’ ex­pands the mar­ket

On­line-style deals are prov­ing a hit with buy­ers

Classic Car Weekly (UK) - - This Week -

Clas­sic auc­tions are find­ing that on­linestyle Buy It Now deals are pow­er­ing a grow­ing sec­tion of the mar­ket.

North York­shire clas­sic auc­tion house Mathew­son’s in­tro­duced the sys­tem last year and says that it has sold sev­eral clas­sics that would nor­mally only be avail­able at auc­tions this way, in­clud­ing a 1966 Mor­ris Ox­ford and 1990 Alfa Romeo Spi­der.

Man­ager Derek Mathew­son stressed that it only sells clas­sics that have failed to find new buy­ers in its auc­tions at least once this way, and that the Buy It Now prices are non-ne­go­tiable. He says: ‘ The Buy It Now sys­tem is work­ing well for us – not only have we sold the Alfa Romeo Spi­der and Mor­ris Ox­ford but we’ve also sold quite a few of the clas­sic mo­tor­cy­cles that come to us the same way.

‘With the cars we’re sell­ing be­ing here all the time and our staff be­ing based on site through­out the week, it makes sense for us to do it.’

Keith Mur­ray, auc­tion man­ager for Mor­ris Les­lie Ve­hi­cle Auc­tions, says: ‘Buy It Now is def­i­nitely a pos­i­tive thing both for us and for the buy­ers, and helps to open the cars up to a wider por­tion of the mar­ket. It’s some­thing we’ve al­ways done, and typ­i­cally we’ll al­ways sell per­haps ten or 15 cars in this way.’

But CCW mar­kets ed­i­tor Richard Bar­nett reck­ons the deals are con­fus­ing buy­ers and blur­ring the lines be­tween deal­ers and auc­tion houses. He says: ‘When is an auc­tion­eer not an auc­tion­eer? When it of­fers ‘Buy It Now’ sales it seems.

‘A ‘Buy It Now’ ap­proach makes me won­der why, if this method of sell­ing is so suc­cess­ful, an auc­tion­eer both­ers run­ning sales. They’re an auc­tion­eer or a dealer, not both at the same time.’ David Simis­ter We drive Mathew­son’s Spi­der, p18.

This Alfa Romeo Spi­der is one of the clas­sics North York­shire-based auc­tion house D.T Mathew­son has sold un­der its Buy It Now scheme.

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