Mar­ket ex­perts reckon fac­tory restora­tions will push clas­sic’s prices up

Classic Car Weekly (UK) - - This Week - Mur­ray Scul­lion www.lan­

aguar Land Rover’s ‘new’ Range Rover Clas­sic will yield a new price war for clas­sic Range Rovers, say mar­ket ex­perts.

Last week, JLR’s restora­tion pro­gramme an­nounced that it will start restor­ing clas­sic mod­els back to show­room con­di­tion.

Mar­ket an­a­lyst Richard Hud­sonE­vans thinks that this could sig­nal an in­crease in the price of donor cars. He says: ‘This might take real con­sumers out of the mar­ket. Donor cars might be­come es­pe­cially rare and it could mean that real clas­sic fans are priced out of the mar­ket. It’s not in the in­ter­est of or­di­nary con­sumer.’

Ed­ward Bridger- Stille, auc­tion direc­tor of His­torics at Brook­lands, agrees that this move will in­crease prices. He says: ‘This could well turn up the wick on val­ues of these mod­els, whether they are for restora­tion or in fine con­di­tion. And one can ex­pect to see a flurry of clas­sic and con­ver­sion spe­cial­ists jump­ing on the Re­born band­wagon to cap­i­talise on in­ter­est.’ J

Jaguar Land Rover is keen to dif­fer­en­ti­ate its mod­els from other restora­tion works and sug­gests that these Re­born mod­els will be more prof­itable in the fu­ture.

Tracy Tompsett from JLR’s Spe­cial Ve­hi­cles Op­er­a­tions team says: ‘The sig­nif­i­cance of a Re­born Range Rover is the au­then­tic­ity of a gen­uine fac­tory restora­tion adding to prove­nance and there­fore col­lectabil­ity. Our cus­tomers en­joy mod­ern-day stan­dards of qual­ity and crafts­man­ship. This makes a Re­born Range Rover a more at­trac­tive propo­si­tion than other restora­tions.’

Jaguar Land Rover, the par­ent com­pany of Range Rover, will source orig­i­nal donor cars for the price. Prices start from £135,000, depend­ing on spec­i­fi­ca­tion. This lat­est con­tin­u­a­tion model is also com­pletely road le­gal, un­like JLR’s lat­est Light­weight E-type, which is strictly a track-only of­fer­ing.

An ini­tial run of ten cars has been con­firmed, but if de­mand con­tin­ues, oth­ers will be con­tin­ued.

The re­vived 1978 two-door Range Rover Clas­sic will make its de­but at Rétro­mo­bile in Paris, on 8-12 Fe­bru­ary.

Tim Han­nig, direc­tor of Jaguar Land Rover Clas­sic says: ‘It’s a rare op­por­tu­nity for cus­tomers to own a valu­able and gen­uinely col­lectible au­to­mo­tive icon.’

How­ever, some mar­que spe­cial­ists are of the opin­ion that Range Rover should spend more time re­man­u­fac­tur­ing much-needed parts for all Range Rover Clas­sics. One such, An­drew Hony­church of Hony­church Clas­sic Au­to­mo­biles, sold the first press Range Rover last year for £95,000. He says: ‘Don’t get me wrong, these Re­born cars will be lovely things to own. But Range Rover should be do­ing more for clas­sic own­ers as body pan­els, early plas­tic parts, dash­boards, switchgear, plas­tic sills, and rub­bers for wind­screens are all be­com­ing in­creas­ingly dif­fi­cult to get hold of.’

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