REBORN RANGIES AFFECTING VALUES
Market experts reckon factory restorations will push classic’s prices up
aguar Land Rover’s ‘new’ Range Rover Classic will yield a new price war for classic Range Rovers, say market experts.
Last week, JLR’s restoration programme announced that it will start restoring classic models back to showroom condition.
Market analyst Richard HudsonEvans thinks that this could signal an increase in the price of donor cars. He says: ‘This might take real consumers out of the market. Donor cars might become especially rare and it could mean that real classic fans are priced out of the market. It’s not in the interest of ordinary consumer.’
Edward Bridger- Stille, auction director of Historics at Brooklands, agrees that this move will increase prices. He says: ‘This could well turn up the wick on values of these models, whether they are for restoration or in fine condition. And one can expect to see a flurry of classic and conversion specialists jumping on the Reborn bandwagon to capitalise on interest.’ J
Jaguar Land Rover is keen to differentiate its models from other restoration works and suggests that these Reborn models will be more profitable in the future.
Tracy Tompsett from JLR’s Special Vehicles Operations team says: ‘The significance of a Reborn Range Rover is the authenticity of a genuine factory restoration adding to provenance and therefore collectability. Our customers enjoy modern-day standards of quality and craftsmanship. This makes a Reborn Range Rover a more attractive proposition than other restorations.’
Jaguar Land Rover, the parent company of Range Rover, will source original donor cars for the price. Prices start from £135,000, depending on specification. This latest continuation model is also completely road legal, unlike JLR’s latest Lightweight E-type, which is strictly a track-only offering.
An initial run of ten cars has been confirmed, but if demand continues, others will be continued.
The revived 1978 two-door Range Rover Classic will make its debut at Rétromobile in Paris, on 8-12 February.
Tim Hannig, director of Jaguar Land Rover Classic says: ‘It’s a rare opportunity for customers to own a valuable and genuinely collectible automotive icon.’
However, some marque specialists are of the opinion that Range Rover should spend more time remanufacturing much-needed parts for all Range Rover Classics. One such, Andrew Honychurch of Honychurch Classic Automobiles, sold the first press Range Rover last year for £95,000. He says: ‘Don’t get me wrong, these Reborn cars will be lovely things to own. But Range Rover should be doing more for classic owners as body panels, early plastic parts, dashboards, switchgear, plastic sills, and rubbers for windscreens are all becoming increasingly difficult to get hold of.’