Over­seas ap­petite

How Ire­land is af­fect­ing one Welsh clas­sic dealer

Classic Car Weekly (UK) - - Living With Classics - RICHARD HILL, PEM­BROKESHIRE CLAS­SIC IN­VEST­MENTS

When did Pem­brokeshire Clas­sics In­vest­ments start?

About 12 years ago, but I left school at 14 aim­ing to do some­thing with cars. Forty years on I still get great plea­sure from buy­ing and sell­ing.

How do you see the mar­ket?

It is chang­ing. I’m based in Pem­brokeshire, and as a re­sult we did sell a lot of cars to Ire­land. But cars came back when the Ir­ish econ­omy went into re­ces­sion. Now, with the ra­tio of the pound to the Euro, we’re sell­ing to Ire­land again.

Does be­ing in Pem­brokeshire help or hin­der sales?

Some peo­ple might be put off by our lo­ca­tion, but there are those who are happy to pay and then have the car trans­ported to them. We re­cently sold an Austin A35 to a 79-year-old en­thu­si­ast, and had the car trans­ported to him.

Who do you sell to?

En­thu­si­asts who keep the move­ment go­ing. When I started out not many clas­sic car deal­ers were do­ing a high­qual­ity job – I sell cars I don’t ever have to apol­o­gise for, which I learnt through sell­ing mod­ern cars. All those I sell have MoT tests, whether they are ex­empt or not, and ev­ery car goes through my work­shop.

Do you lean to­wards sports cars or sa­loon cars?

It’s the qual­ity of a car that counts for me and you’re likely to find sa­loons rather than sports cars in that con­di­tion. When it comes to sports cars many buy­ers might pre­fer to go to a spe­cial­ist. I’m happier han­dling sa­loons, which tend to come to me. BMC Fa­rina sa­loons, West­min­sters and MG Mag­nettes will gen­er­ate the phone calls and they will find good homes.

' I'm happier han­dling sa­loons'

What’s in de­mand?

BMC Fa­rina sa­loons are pop­u­lar and, un­like MkII Ze­phyrs and Zo­di­acs and Vauxhall PA Crestas and Veloxes, tend not have been rock-and-rolled up. I don’t get calls for more un­usual cars and I would de­cline if I was asked to find one. We own the cars we of­fer.

Are your buy­ers clued-up?

Most buy­ers know what they’re af­ter. They can see from our web­site what we’ve sold and that gives them con­fi­dence. I sold a car to a buyer in France who rang me an hour af­ter it was de­liv­ered, and said he was smil­ing.

Richard Hill prefers deal­ing in sa­loons, but his re­cent sales in­clude this 1970 Jaguar E-type.

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