CAR OF 1962 MORRIS 1100
Put simply, the 1100 was one Britain’s most important ever cars. The very idea of a front-wheel drive transverse-engined four-door saloon with Hydrolastic suspension was almost science fiction. But with the Morris 1100, it became reality and in the words of BMC’s PR team, it was ‘developed by the great Issigonis team that produced the Mini-Minors and embodies much of the engineering magic of these fantastically successful cars in a brilliant design.’
And this was no mere hyperbole – an Autocar test exclaimed that ‘the staff of this journal have never before been so unanimous about the qualities of a car.’ Indeed, Motor Sport noted: ‘Provided that the Morris 1100 and subsequent variants of the ADO16 design are better and more conscientiously put together than the early Minis, they cannot fail to attain glorious sales.’
The magazine was spot on. By 1963 it was the most popular new car in the UK.