CAR OF 1962 MORRIS 1100

Classic Car Weekly (UK) - - Trade Directory -

Put sim­ply, the 1100 was one Bri­tain’s most im­por­tant ever cars. The very idea of a front-wheel drive trans­verse-en­gined four-door sa­loon with Hy­dro­las­tic sus­pen­sion was al­most sci­ence fic­tion. But with the Morris 1100, it be­came re­al­ity and in the words of BMC’s PR team, it was ‘de­vel­oped by the great Is­sigo­nis team that pro­duced the Mini-Mi­nors and em­bod­ies much of the en­gi­neer­ing magic of these fan­tas­ti­cally suc­cess­ful cars in a bril­liant de­sign.’

And this was no mere hyperbole – an Au­to­car test ex­claimed that ‘the staff of this jour­nal have never be­fore been so unan­i­mous about the qual­i­ties of a car.’ In­deed, Mo­tor Sport noted: ‘Pro­vided that the Morris 1100 and sub­se­quent vari­ants of the ADO16 de­sign are bet­ter and more con­sci­en­tiously put to­gether than the early Mi­nis, they can­not fail to at­tain glo­ri­ous sales.’

The mag­a­zine was spot on. By 1963 it was the most pop­u­lar new car in the UK.

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