500s ARE THE BEST IN THE BUSINESS
Big day, small car: Fiat 500s prove a hit with weddings
AWorcester-based Fiat 500 hire specialist has been named the best in the wedding hire business just two years after launching.
Fiat 500 Hire, which was set up in 2015, beat 540 other UK wedding vehicle hire companies, including both classic and modern vehicles, to be named Best Wedding Transport Supplier at the Bridebook.co.uk Wedding Awards 2017.
Bridebook, a UK wedding planning website, attracted more than 180,000 votes to determine a shortlist and the winners were then decided by the website’s panel of judges.
Fiat 500 Hire is owned and run by freelance motoring journalist Olivia Gauch, who started her own collection two years ago after she found one of the diminutive Italian cars for sale just ten miles away from her home.
She now owns two 500s and was inspired to create her own hire company after responding to an appeal by Adrian Flux to provide a vehicle for James May’s BBC2 programme Cars of the People. This prompted Gauch to build up a network of other classic Fiat owners in the UK who were prepared to offer their cars for wedding hire.
In the company’s first year, Fiat 500 Hire was booked for three weddings, rising to 13 in 2016. Gauch already has 14 weddings booked for 2017. Prices start at £240.
Gauch said that part of the reason her company was picked as the winner was due to her ‘plain and simple’ approach to her business. She says: ‘The costs can build up quite quickly depending on mileage and time limits for other companies.’
Gauch handles the administration for booking hires and then asks her network of seven (soon to be eight) 500 owners if they can attend the wedding to act as chauffeur for the bride and groom. The fleet includes examples from the 1960s and 1970s.
Classic cars have long been a popular choice for couples looking for something different in a wedding car from the usual swathe of modern identikit German saloons. Gauch believes the Italian city car is so popular for such events because it brings a smile to your face as soon as you see it.