Ferrari bans ‘an­niver­sary’ in show snub

Pranc­ing horse doesn’t want or­gan­is­ers ‘cash­ing in’ on the Ferrari name

Classic Car Weekly (UK) - - This Week - Tom Sey­mour www.fer­

Ferrari is pre­vent­ing events in the UK from us­ing its name in or­der to pro­mote its own 70th an­niver­sary cel­e­bra­tions this year.

CCW un­der­stands that Ferrari asked the Lon­don Clas­sic Car Show to change the brand­ing of the 21 Fer­raris at its event in Fe­bru­ary to re­move any men­tion of the 70th an­niver­sary cel­e­bra­tions and avoid clash­ing with Ferrari’s own plans later this year.

The trib­ute dis­play at the Lon­don show in­cluded a 365 GTB/4 Day­tona, 275 GTB, Dino, 250 Cal­i­for­nia, F40 and F50 – and was topped by a 250 GTO.

A spokesman for Ferrari says: ‘We have had a lot of prob­lems with or­gan­i­sa­tions us­ing the 70th an­niver­sary and Ferrari name to help them sell tick­ets to their own events.

‘If you’re us­ing the Ferrari name at an event or want to part­ner with the brand there is a con­tract that comes with that – and a cost. We have to pro­tect the brand and our own events that we are plan­ning this year.’

Ferrari is ex­pected to hold sev­eral UK-based events to of­fi­cially cel­e­brate its 70th an­niver­sary, in­clud­ing a track day at Sil­ver­stone in Septem­ber and an ex­hi­bi­tion in Lon­don to­wards the end of this year. Plans are still be­ing fi­nalised for a po­ten­tial 70th an­niver­sary cel­e­bra­tion at Good­wood at the end of June, too.

Ferrari started its cel­e­bra­tions on 12 March by cre­at­ing a film re-en­act­ing the launch of the first model to fea­ture the pranc­ing horse badge – the 125 S – in 1947, show­ing it driv­ing through the gates at Maranello be­fore mor­ph­ing into a LaFer­rari Aperta.

The Ferrari Trib­ute at The Lon­don Clas­sic Car Show. Or­gan­is­ers were banned from us­ing the word ‘an­niver­sary’.

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