Ferrari bans ‘anniversary’ in show snub
Prancing horse doesn’t want organisers ‘cashing in’ on the Ferrari name
Ferrari is preventing events in the UK from using its name in order to promote its own 70th anniversary celebrations this year.
CCW understands that Ferrari asked the London Classic Car Show to change the branding of the 21 Ferraris at its event in February to remove any mention of the 70th anniversary celebrations and avoid clashing with Ferrari’s own plans later this year.
The tribute display at the London show included a 365 GTB/4 Daytona, 275 GTB, Dino, 250 California, F40 and F50 – and was topped by a 250 GTO.
A spokesman for Ferrari says: ‘We have had a lot of problems with organisations using the 70th anniversary and Ferrari name to help them sell tickets to their own events.
‘If you’re using the Ferrari name at an event or want to partner with the brand there is a contract that comes with that – and a cost. We have to protect the brand and our own events that we are planning this year.’
Ferrari is expected to hold several UK-based events to officially celebrate its 70th anniversary, including a track day at Silverstone in September and an exhibition in London towards the end of this year. Plans are still being finalised for a potential 70th anniversary celebration at Goodwood at the end of June, too.
Ferrari started its celebrations on 12 March by creating a film re-enacting the launch of the first model to feature the prancing horse badge – the 125 S – in 1947, showing it driving through the gates at Maranello before morphing into a LaFerrari Aperta.
The Ferrari Tribute at The London Classic Car Show. Organisers were banned from using the word ‘anniversary’.