Selling the dream
Enthusiasts flock to buy their very first classic
ÔReal classic car knowledge is gained from owning and driving cars’
When was your business started?
In 2006. It expanded in 2015 to a limited company that stocks around 50 classic cars at any point.
How did you do last year? And how has this year fared so far sales-wise?
Last year was a good year for classic car sales, seeing lots of first-time buyers and a fair number of folk buying a classic car as an investment.
Are you seeing an increase in demand for modern classics, or are the traditional models (MGBs, TRs, Morris Minors, etc.) still creating demand?
We specialise in everyday classics, including cars that might need a bit of work. We find that certain modern classics seem to do very well in particular markets. We hear from lots of potential Irish customers asking us when we have a good 1980s Mercedes available: this suits the 30-year rule for very cheap road tax in Ireland.
Fords and Vauxhalls from the 1980s and ‘90s can do well as folk realise cars from the ‘60s and ‘70s are starting to get out of reach for a lot of would-be owners. We sell quite a lot of BMC and BL cars and always find them to be steady sellers. Minis and Minors are popular and Vanden Plas Allegros are very popular – we recently sold one to Japan! Overall, I would say classic sales involve more modern cars these days.
Are you selling to enthusiasts or to investors?
A mix of both, more so enthusiasts overall though.
How difficult is it to find good cars these days?
It’s a challenge. We find more and more cars are disappearing on eBay these days. We struggle to find stock that still remains good value after we have properly prepared our cars for sale. Prices have risen and thus buying/finding stock can be difficult
Are people who come to view better informed than in the past?
Yes. The onslaught of ‘search engine knowledge’ means prospective customers have masses of information. It’s a worry, really, as real classic car knowledge is gained from owning and driving cars – rarely will what you can read match that.