e-type re­birth will boost parts sup­ply

Jaguar Clas­sic boss says it is mak­ing up for lost time sup­ply­ing parts – by reviving clas­sics

Classic Car Weekly (UK) - - This Week - Mur­ray Scul­lion

Jaguar’s new Reborn se­ries of re­stored E-types will help en­thu­si­asts search­ing for parts, ac­cord­ing to the man­u­fac­turer’s clas­sics boss.

The first E-type re­stored in Jaguar’s range of ‘Reborn’ cars broke cover at Techno Clas­sica Es­sen last week on 5 April. The skills Jaguar has learned dur­ing the process will have a pos­i­tive, trickle-down ef­fect on other en­thu­si­asts, it reck­ons.

Jaguar Clas­sic direc­tor Tim Han­nig says: ‘ What we’re try­ing to do with our Reborn range is make up for our lack of sup­port in the past to en­thu­si­asts. The com­pany hasn’t sup­ported them enough in the past, and we know it.

‘Our new Reborn se­ries is the tip of the ice­berg for our clas­sic depart­ment. The trickle-down ef­fect for en­thu­si­asts will be in parts sup­ply. For in­stance, new E-type pan­els are now avail­able to or­der from your lo­cal Jaguar dealer. It’s new, and some deal­ers might need per­suad­ing at first.

‘But parts are the main area of fo­cus for Jaguar and Land Rover’s her­itage depart­ment [a Reborn Range Rover was launched in Fe­bru­ary]. It takes a long time to build a back cat­a­logue, but we’re com­mit­ted to it. We’re here for the long haul.’

Han­nig thinks Jaguar may buy more E-types in need of restora­tion in the fu­ture.

He adds: ‘ We rec­om­mend not to buy these E-types as an in­vest­ment. Most of our cus­tomers aren’t. But we’re in the busi­ness of ful­fill­ing dreams, not in judg­ing them.’ Jaguar con­firmed that it will re­store at least a fur­ther nine E-types as part of the pro­gramme, all of which will be sourced and re­stored by its Clas­sic Works depart­ment in Coven­try. The first car (pic­tured) is a 1965 Se­ries 1 4.2 Coupé. Orig­i­nally from Cal­i­for­nia, it has 78,000 miles on the clock. Jaguar as­sures us that this car was spe­cially se­lected be­cause of its life in a dry state. Fin­ished in Opales­cent Gun­metal Grey, it re­tains its orig­i­nal body shell, en­gine, and gear­box, all of which have been metic­u­lously re­stored.

Prices start from £285,000, but can climb to much more de­pend­ing on how it is spec­i­fied.

The su­perb-look­ing – and au­then­tic look­ing – reborn e-type was re­vealed at es­sen to an ad­mir­ing public. Fancy a new e-type? Jaguar’s lat­est restorations are the clos­est thing.

Techno clas­sica es­sen re­porT p16

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