The 10 timeline
The Morris 10/4 with sidevalve engine was launched to instant success, originally just in saloon and coupé form, but soon as a tourer and two-seater with rear dickey seat.
A Morris 10/6 is launched with a stretched 10/4 chassis and sixcylinder engine. Despite being a worthy machine, it only survives for two years.
A Series II is launched with new body styling and – for some reason – a three- rather than a four-speed gearbox. This was followed, in 1938, by a more powerful Series III.
The Morris 10M comes next, with unitary construction and a new overhead valve engine. Sadly, only a utility pick-up – affectionally known as a ‘Tilly’ and now extraordinarily rare – is made during World War II.
Saloons return post-war with a slightly more rounded grille from 1946. Almost 81,000 are built before production ends in 1948.