THE MAN BE­HIND THE MA­CHINES

Classic Car Weekly (UK) - - This Week -

Stu­dio434 owner, Rodger Dud­ding, has ac­quired ar­guably the most eclec­tic pri­vate col­lec­tion of cars and mo­tor­cy­cles in the UK over the past 40 years. Where else could you see 23 As­ton Martin Lagondas, hand­fuls of Ferraris, a Lo­tus pro­to­type clay model, and even a Dalek? But Dud­ding can only af­ford his dream col­lec­tion be­cause of his busi­ness acu­men – and an idea that changed his life. He says: ‘One day, I was queu­ing at a butch­ers and was handed a num­bered plas­tic disc. It oc­curred to me that it wasn’t hy­gienic or ef­fi­cient, and I knew that I could do bet­ter.’ So he did – and in­vented the Lon­sto Queue Man­age­ment Sys­tem tick­et­ing ma­chine, used in thou­sands of busi­nesses around the world.

Rodger Dud­ding with his 1937 Ford Model Y.

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